How do I select a mark?

There are several factors you should consider when selecting a mark. Some factors are primarily business issues that relate to your image and marketing techniques. Other factors are primarily legal issues and include, among other things, whether your proposed mark is available for your use, the strength of your proposed mark, and the viability of registering your proposed mark.

The process generally involves the selection of several proposed marks, then researching each to determine if others have adopted one or more of the proposed marks, and evaluating the risk factors involved in selecting one of the marks over another. Ultimately, the selection of a mark involves a process of that blends your business objectives, including image and marketing, with the legal factors, looking for an appropriate balance of all factors within the context of your current circumstances.